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Creating a strong and memorable brand name is crucial for any business, and one key aspect of branding is trademarking. In the United States, a trademark is the legal protection of a brand name, logo, or tagline. When a business successfully obtains a trademark, it gains exclusive rights to use that particular branding element in its industry. In this article, we will explore some famous American trademarks and the stories behind their names.

Coca-Cola is one of the most recognizable and valuable brands in the world. The trademark was registered in 1893 and is now worth more than $90 billion. The name 'Coca-Cola' comes from two of the drink's ingredients: the coca leaf and the kola nut. The original recipe for Coca-Cola contained actual cocaine, derived from the coca leaf, and some of the caffeine in the drink still comes from kola nuts. Some interesting trivia about Coca-Cola: The curved shape of the bottle was actually designed to make it stand out from competitors and fit more easily into hands or cup holders. The company has also experimented with unusual flavors in different markets, such as green tea Coca-Cola in Japan and vanilla Coke in the United States.

Google is now synonymous with searching the internet, but when the search engine was first created in 1996, it was called Backrub. In 1997, founders Larry Page and Sergey Brin changed the name to Google, which is a play on the word 'googol,' a mathematical term for the number 1 followed by 100 zeros. Page and Brin chose the name because it represented the vast amount of information they wanted to organize and make accessible through their search engine. Google went public in 2004 and is now worth more than $800 billion, making it one of the most valuable companies in the world.

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Kleenex is a brand of facial tissue that has become so ubiquitous that the name is often used as a generic term for any facial tissue. The trademark was registered in 1924 by the Kimberly-Clark Corporation. The name 'Kleenex' was created as a combination of the words 'clean' and 'textile.' Originally marketed as a product for removing make-up, Kleenex became popular during the flu epidemic of 1918-1919 when people began using it as a disposable handkerchief. Today, Kleenex is still a top-selling brand of facial tissue and has expanded its product line to include toilet paper, paper towels, and more.

IBM, or International Business Machines Corporation, is a technology company that was founded in 1911. The original name of the company was the Computing-Tabulating-Recording Company (CTR). In 1924, the company was renamed to International Business Machines, and the abbreviation IBM was first used in 1949. The new name reflected the company's expanding focus from tabulating machines to a broader range of computing equipment and the international scope of its operations. Today, IBM is a leading provider of business and technology solutions and services, with a trademark worth more than $108 billion.

Trademarking a brand name is an important step in creating a successful business. A strong trademark can increase the visibility and value of a company's brand, as seen in the examples of Coca-Cola, Google, Kleenex, and IBM. Remember also that a brand name can be a powerful marketing tool and should reflect the core values and identity of the business. By choosing a name that is unique, memorable, and has a story behind it, you can create a brand that stands out from the competition and resonates with your customers.